In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters

In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters Review

This second edition of In Search of Stupidity includes new chapters on Google, Knowing How to Avoid Stupidity, and other topics, plus extensive analyses of all chapters in the first edition.

This book is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last 20 years and, through the dark glass of hindsight, provides an educational and vastly entertaining examination of why they didn't work for many of the countries largest and best-known high-tech companies. Make no mistake: most of them did not work.